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Built in India. Early access for brands worldwide.

Your platform shouldn’t take a cut of every order.

Orvexa Cloud runs your D2C store on a flat monthly fee. 1‑tap UPI, cash on delivery that doesn’t bleed margin, and a 24/7 WhatsApp stylist that learns each shopper’s taste are built in, with 0% platform fee on every sale.

See how we compare
  • Pay nothing for 7 days
  • Security-first, on every plan
  • Cancel any time
Fashion & handloom
Gifting & festive
Home & craft

What your platform costs you

Move the slider to your monthly sales. Prices in INR.

Compare Orvexa with
Adjust assumptions
Billing, for both platforms
Orvexa plan

Shopify Grow

Subscription₹7,447
Third-party transaction fee (1% of prepaid sales)₹6,000
Per month₹13,447

Orvexa Growth Pro

Subscription₹3,660
Platform transaction fee (0%)₹0
Per month₹3,660

You keep an extra

₹1,17,444every year, ₹9,787 a month, versus Shopify Grow.

Before 18% GST and payment-gateway fees (for example Razorpay), which every platform passes through. Shopify prices and its 2% / 1% / 0.6% fee were read on shopify.com/in/pricing on 7 October 2026; the ShopDeck 3% is reported by a review site, not published by ShopDeck. Confirm current rates before deciding.

Built around how India pays and shipsUPIRazorpayGPayPhonePePaytmCREDWhatsAppGST invoicing

Made for the brands behind India’s craft.

Weavers, block printers, spice houses and saree makers are selling direct. Orvexa gives them a store of their own, without handing over a slice of every sale.

A weaver working at a traditional handloom in Assam
Handloom
Rows of brightly coloured fabrics for sale at a Chennai market
Textiles
Hands pressing a wooden block onto cloth in black and white
Block print
Sacks of lentils, cardamom, almonds and chillies at a spice market
Pantry
Shoppers choosing tussore sarees spread across a shop floor
Sarees

Indian D2C margin leaks in four places.

Most platforms fix the storefront and leave the leaks to you. Orvexa is designed around them.

18–32%

Orders that come back

Average RTO (return to origin) across Indian D2C brands in 2026. Every returned parcel is shipping you paid twice and stock you cannot sell.

Source: Hillteck, RTO Trends 2026
~70%

Carts abandoned at checkout

Most Indian shoppers arrive from a paid ad or WhatsApp link, hesitate on unfamiliar brands, and leave when checkout asks for too much.

Source: Fynd, D2C conversion guide 2026
20–35%

Revenue WhatsApp can drive

Brands that automate WhatsApp well attribute a fifth to a third of digital revenue to it. Most storefronts still bolt it on as a paid app.

Source: Ecorpit, D2C tech plays 2026
2% + apps

Fees that scale with you

Shopify charges a 2% third-party fee on Basic because Shopify Payments is not available in India. Revenue-share models take 3% of delivered value.

Source: Razorpay; WiserReview

Everything a D2C brand needs, in one flat plan.

Storefront, checkout, COD verification, WhatsApp, SEO and a seller dashboard, without stitching together a dozen paid apps.

A database for every store

Your customers and orders never share tables with another merchant.

Shared database versus a database per storeAbove, three stores write rows into one shared table. Below, each store has its own separate database.Typical shared platformOne table, every merchant’s rows side by sideOrvexa Cloudlunarown databasebloomown databasekhadiown databaseSeparate database per store
  • 1-tap UPI checkout

    Available

    Shoppers land in GPay, PhonePe, Paytm or CRED with the amount filled in. Saved details for returning buyers.

  • COD with OTP verification

    Available

    Confirm cash-on-delivery orders by SMS or WhatsApp OTP before you ship. Keeps COD without paying for fake orders.

  • WhatsApp order updates

    Available

    Order confirmation, shipping and delivery messages sent from your own number on Growth Pro.

  • SEO and AI-search friendly stores

    Available

    Every store ships with product structured data, a sitemap and fast pages, and is open to AI assistants, so Google and AI tools can understand, quote and suggest your products.

  • WhatsApp stylist, 24/7

    Coming soon

    When a shopper messages your store, it asks three quick questions, learns their taste and recommends pieces from your catalogue, any time of day, then hands over to you when they are ready to buy.

  • RTO risk scoring

    Coming soon

    Score each order at checkout and nudge risky COD orders to prepaid, or hold them for a call, before you pay for shipping.

  • Magic AI copy and SEO

    Available

    Product descriptions, meta titles and Google Shopping schema generated from your catalogue, ready to edit.

  • Custom domain and SSL

    Available

    Start on brand.orvexacloud.in, map yourbrand.in later. Certificates renew automatically.

  • Seller command centre

    Available

    Catalogue, stock alerts, customer CRM, coupons and live revenue in one place.

  • AI-shopping-ready catalogue

    Coming soon

    A structured product feed so assistants like ChatGPT can find and recommend your products as conversational shopping grows in India.

Built to be found, by Google and by AI assistants.

Shoppers now ask search engines and AI assistants what to buy. Every Orvexa store is set up so both can read it clearly, which gives it the best chance of being suggested.

For search engines

  • Product structured dataAvailable

    schema.org Product and Offer markup with price and availability, so search engines can show rich results.

  • Sitemap, clean links, social tagsAvailable

    An auto-updating sitemap, canonical URLs and Open Graph tags on every product and collection.

  • Fast, mobile-first pagesAvailable

    Lightweight pages and compressed images, because speed is part of how search engines judge a store.

  • AI-written titles and descriptionsAvailable

    Magic AI drafts meta titles, descriptions and product copy from your catalogue, ready for you to edit.

For AI assistants

  • Open to AI crawlersAvailable

    Your store welcomes the crawlers behind AI search and assistants, so your products can be read and cited.

  • llms.txt for your storeAvailable

    A plain-language summary file that tells AI assistants who you are, what you sell and where to find it.

  • AI shopping product feedComing soon

    A structured feed so assistants can compare your products and prices in conversational shopping.

No platform can promise rankings or recommendations. We make sure nothing technical stands in the way, and Magic AI helps you write the content that earns them.

See inside a store.

One dashboard for orders, COD checks and revenue, and a WhatsApp thread your customers actually read.

Illustrative screens with sample data.

Coming soon · included in Growth Pro

Your store’s stylist, awake 24/7.

Shoppers message your WhatsApp at midnight. The stylist asks three quick questions, learns their taste and recommends from your own catalogue, so you wake up to a warm lead instead of an unanswered chat.

  • Learns taste from three taps, not a long form.
  • Recommends only from your catalogue, with the price and why each piece fits.
  • Remembers each shopper, so next time it opens with new arrivals in their style.
  • Hands over to you the moment a shopper asks for a person.
  • Stays on your store’s topics, which is what WhatsApp’s rules allow for business assistants.

Simulated demo with a sample catalogue. WhatsApp message charges are billed by Meta at cost; see Pricing.

Khadi EleganceBusiness account · replies instantly

Try it: tap the message below as if you were the shopper.

Checkout built for how Indians actually buy.

Try it. Pay with UPI in one tap, or switch to cash on delivery and watch the order get verified before it ships.

  • UPI apps open with the amount filled in. Fewer steps, fewer abandoned carts.
  • COD stays available, with an OTP check to filter fake and mistaken orders.
  • The same checkout runs on your subdomain or your own domain.

Simulated demo. No real payment is taken.

lunar.orvexacloud.inSecure checkout
Sculpted silhouette dressSize M · Free delivery
₹1,899
GPayPhonePePaytmCRED

Tap pay and your UPI app opens with ₹1,899 filled in.

Security first. For every store.

Whether a store is on Starter or Growth Pro, it gets the same protections. Security is the baseline of the platform, not a paid add-on.

  • Available

    A database for every store

    Your customers and orders sit in their own database, never in tables shared with other merchants.

  • Available

    Payment details never reach us

    Card, UPI and bank details are entered in Razorpay’s PCI DSS compliant checkout. We store only a subscription reference.

  • Available

    Every payment event is verified

    We check the cryptographic signature on each Razorpay callback and webhook before changing anything, and ignore replays.

  • Available

    HTTPS on every store

    Free SSL that renews automatically on your subdomain and your custom domain.

  • Available

    Privacy documents, published

    GDPR, India DPDP Act and EU AI Act documents, plus a data-request form, are open to read in our trust centre.

  • Coming soon

    Two-step login and admin audit log

    Extra protection for store admins, with a record of who changed what.

How Orvexa compares with the platforms you’re considering.

Prices shown for India, read on each vendor’s own pricing page on 7 October 2026 unless the source line says otherwise. Where a vendor publishes no price, the row says so. Each of these is a good fit for someone; we say who.

Orvexa Cloud compared with Shopify
FeatureOrvexa CloudShopify
How you payFlat subscriptionFlat subscription plus apps
Price₹1,460 to ₹3,660 per month, 7-day free trialBasic ₹1,994 monthly or ₹1,499 billed yearly; Grow ₹7,447 / ₹5,599; Advanced ₹30,164 / ₹22,680
Fee on your sales0% platform fee2% / 1% / 0.6% on Basic / Grow / Advanced when you use a third-party payment provider. Not charged on cash on delivery (some India COD apps are the exception).
Payments and checkoutUPI, Razorpay, OTP-verified COD, GST invoicesShopify Payments is not available in India, so you use a gateway such as Razorpay and pay the extra fee
Growth toolsCoupons, CRM, AI copy and WhatsApp updates included on Growth ProThousands of apps and themes, each app with its own fee. Starts with a 3-day trial, then ₹20 a month for 3 months.
Best forIndian D2C brands that want a flat bill and their own isolated storeScaling brands that want the biggest ecosystem

Source for Shopify: Shopify India pricing. Read on the vendor’s own page, 7 October 2026. Plans change often, so confirm on the vendor’s site. Prices before 18% GST.

Already selling somewhere else? Bring everything with you.

Your domain, your products, your customers and your order history move with you. We do the heavy lifting while your old store keeps selling.

Moving from
  • Shopify
  • WooCommerce
  • Wix
  • BigCommerce
  • Squarespace
  • Dukaan
  • Zoho Commerce
  • Magento
  • Any spreadsheet (CSV)

Your domain

Registered with Shopify or anywhere else? We make it easy.

  • Keep it where it isPoint your domain to Orvexa by changing its DNS records. No transfer needed, and it works with Shopify, GoDaddy, Namecheap or any registrar.
  • Or transfer it to usUnlock the domain, share its authorisation code and we guide you through the rest, from any registrar.
  • Your email keeps workingWe copy your existing DNS records, including the mail records, so business email is not interrupted.
  • Free SSL from day oneYour domain gets a certificate that renews automatically.

Domains registered or transferred in the last 60 days cannot be transferred yet (an ICANN rule), but you can still point them to Orvexa straight away. Connecting your own domain is part of Growth Pro.

Your data

Years of products, customers and orders do not get left behind.

  • ProductsPhotos, variants, prices, descriptions and stock.
  • CustomersContact details and purchase history, kept in your store’s own database.
  • OrdersPast orders, so repeat buyers and your reports stay intact.
  • Links and rankingsRedirects from your old product and collection links, so Google rankings and shared links keep working.

Most platforms export a spreadsheet in a few clicks, and we guide you through it. If you can export it, we can bring it in.

  1. Tell us where from

    Pick your old platform and domain when you sign up.

  2. We move your data

    Products, customers and orders arrive in your new store.

  3. Check it first

    Review everything on your Orvexa address while the old store keeps selling.

  4. Switch in minutes

    Point your domain across. Old links redirect to the new ones.

Your old store stays live until you switch, and you can cancel any time.

Storefronts that look like your brand, not a template.

Three demo stores built on Orvexa, each running on its own subdomain and database.

Model wearing a minimalist outfit on The Lunar Clothing demo storefront

The Lunar Clothing

Fashion. Sculpted minimalist silhouettes.

Soft organic baby clothing on the Bloom and Sprout demo storefront

Bloom & Sprout

Baby and kids. Organic essentials for gentle skin.

Handloom khadi fabrics on the Khadi Elegance demo storefront

Khadi Elegance

Heritage. Handloom cotton and festive weaves.

Demo storefronts for illustration, not customer case studies.

From application to first order.

  1. Apply

    Tell us your brand and pick a subdomain. The form takes about two minutes.

  2. Provision

    We create your isolated database, store folder and theme automatically.

  3. Move in

    We bring over your products, customers and orders from your old platform, and Magic AI fills the gaps.

  4. Go live

    Connect Razorpay and your courier, point your domain, and take the first order. Old links redirect.

One flat price. Zero percent of your sales.

Every plan has a 7-day free trial and no platform transaction fee. Prices are before 18% GST.

Prices forShowing INR. Not in India? Change country.

Free for 7 days. Auto-pay starts on day 7 through Razorpay (UPI AutoPay, card or net banking). Cancel before then and pay nothing.

Starter

For creators and new brands launching a first store.

₹1,460per month
  • Dedicated database for your store
  • Free brand.orvexacloud.in subdomain
  • Razorpay and UPI checkout
  • Up to 100 products
  • Search-ready store: structured data and sitemap
  • 0% platform transaction fee
Most popular

Growth Pro

For D2C brands that sell every day and want growth tools included.

₹3,660per month
  • Unlimited products and media
  • Custom domain (yourbrand.in) with free SSL
  • Analytics and coupon campaigns
  • Orvexa Magic AI copy and SEO assistant
  • GST invoicing and WhatsApp order updates
  • AI-search friendly: llms.txt and AI-ready product pages
  • WhatsApp stylist: 24/7 taste-based recommendations (coming soon)
  • 0% platform transaction fee

Enterprise Plus

For multi-brand groups that need dedicated infrastructure.

Custom
  • Multiple isolated database clusters
  • Dedicated super-admin console
  • ERP and warehouse webhooks
  • Named account engineer with SLA
  • 0% platform transaction fee
Talk to our team
How we set our prices in India

Growth Pro = the average entry-plan price of comparable platforms, minus 20%. Starter is 40% of Growth Pro, and paying yearly takes 10% off.

Competitor entry plans used to set the price
Platform (entry plan, billed monthly)Price
Shopify Basic₹1,994
Zoho Commerce Standard₹999
Dukaan Starter₹299
StoreHippo Business (enterprise plan)₹15,000
Average₹4,573.00
Average minus 20% = Orvexa Growth Pro₹3,660

Prices are list prices before GST, read on each vendor’s own page on 7 October 2026 unless marked otherwise. Platforms that publish no monthly price (ShopDeck, Wix) or are free software (WooCommerce) are left out.

What comparable platforms cost in India

Per month, billed yearly, before GST. Read on each vendor’s own pricing page on 7 October 2026, unless a row says otherwise.

  • Orvexa Starter₹1,314
  • Orvexa Growth Pro₹3,294
  • Shopify Basic₹1,499₹1,994 billed monthly
  • Zoho Commerce Standard₹599₹999 billed monthly · 0% transaction fee
  • Dukaan Growth₹667₹8,000 a year · plus a 1.99% fee on online sales

The subscription is only part of the cost. Shopify’s third-party fee, Dukaan’s service fee and StoreHippo’s per-order fee are charged on top of these prices, and Orvexa charges no fee on your sales.

WhatsApp message costs (billed by Meta, at cost)

WhatsApp charges per template message delivered, by category and country. Orvexa adds no mark-up. Service replies (free-form answers to a shopper who messaged you in the last 24 hours, which is how stylist chats work) are free for every business, and so are utility templates sent inside that 24-hour window. Marketing templates are always charged.

Marketing message
₹0.8631
Utility template outside the 24-hour window (order updates)
₹0.115
Service reply (stylist chats)
Free

Rates read on Meta’s rate calculator on 7 October 2026. The free-window rules are in Meta’s pricing documentation. Meta changes rates often, so check your country there.

The D2C playbook.

Short, practical guides on the costs and leaks that decide whether an Indian D2C brand is profitable.

What an Indian D2C platform really costs

Subscription, transaction fee, GST and apps: where the real bill comes from.

Start with the sticker price, then add 18% GST, any third-party transaction fee, and the paid apps you need for reviews, WhatsApp and returns. Shopify Payments is not available in India, so Shopify applies a third-party fee of 2% on Basic, 1% on Grow and roughly 0.6% on Advanced on top of your gateway charges. Cash-on-delivery orders are exempt from that fee.

Revenue-share platforms flip the model. ShopDeck charges 3% of delivered order value in exchange for a free storefront and a managed growth team. That is cheap at launch and expensive once you have an in-house marketer.

The test: multiply your expected monthly sales by each platform’s percentage, add the subscription and the apps you would really install, and compare the yearly total. Our calculator at the top of this page does exactly that.

How to cut COD returns without killing conversion

Verify, nudge and score: three layers that protect margin.

Many first-time Indian buyers choose COD because they do not yet trust the brand, not because they cannot pay online. Turning COD off often costs more in lost orders than it saves in returns.

Verify instead. An OTP by SMS or WhatsApp before dispatch filters out mistaken and prank orders. Show delivery estimates and the COD option on the product page, not only at checkout. Offer a small prepaid incentive, such as free shipping, to move undecided buyers to UPI.

Brands that score order risk at checkout can go further: hold or call high-risk orders, and fast-track repeat customers. Industry reports put average Indian D2C RTO between 18% and 32% in 2026, so even a few points recovered is real money.

WhatsApp is your second storefront

Order updates, abandoned carts and COD confirmation in one thread.

India has well over 500 million active WhatsApp users, and open rates on business messages are far above email. Treat the thread as part of the store.

Start with transactional messages: order confirmed, shipped, out for delivery. They carry no risk of spam and set the expectation that you are reachable. Add COD confirmation next, then abandoned-cart reminders with a single tap back to checkout.

Keep campaigns opt-in, personal and infrequent. The brands that report the best results use automation to choose message, person and timing instead of broadcasting.

Questions founders ask first.

What is Orvexa Cloud?

Orvexa Cloud is a multi-store e-commerce platform for Indian direct-to-consumer brands. Each store gets its own storefront, dedicated database, UPI and Razorpay checkout, COD with OTP verification and a seller dashboard for a flat monthly fee, with no platform commission on sales.

Does Orvexa really charge 0% on sales?

Yes. Orvexa takes no percentage of your sales. You pay the subscription plus your payment gateway’s own charges (for example Razorpay), which every platform passes through. Prices are before 18% GST.

How is Orvexa different from Shopify?

Shopify has the largest app ecosystem but charges a third-party transaction fee in India (2% on Basic) and relies on paid apps for COD and RTO tooling. Orvexa bundles India-specific checkout, GST invoicing and WhatsApp updates into a flat plan and gives every store its own dedicated database.

What does a dedicated database per store mean?

Every store runs on its own database schema instead of sharing tables with other merchants. Your customers and orders are separated from everyone else’s, which reduces cross-tenant risk and makes data export and deletion requests straightforward.

Can I use my own domain?

Yes. Every store starts on a free brand.orvexacloud.in subdomain. On Growth Pro you can map a custom domain such as yourbrand.in with an automatically renewing SSL certificate.

How do cash on delivery and UPI work?

Orvexa supports Razorpay, UPI QR and app routing (GPay, PhonePe, Paytm, CRED), net banking, and cash on delivery with an OTP check before dispatch to limit fake orders.

How does the free trial and auto-debit work?

Every new store gets a full 7-day free trial. You set up auto-pay once with Razorpay (UPI AutoPay, card or net banking) and pay nothing during the trial. Your first payment is taken automatically on day 7 and then every billing cycle. Cancel any time before day 7 and you are never charged. Your bank or Razorpay sends a notice before each debit, as RBI rules require.

What happens if a payment fails?

Razorpay retries a failed payment automatically and you are notified by email and SMS. If the retries are exhausted, your store moves into a read-only grace period for 7 days so you can update your payment method without losing data.

Is my payment information safe?

Yes. Card, UPI and bank details are entered in Razorpay’s PCI DSS compliant checkout, so they never reach or get stored on Orvexa’s servers. We keep only a subscription reference, and we verify the cryptographic signature on every payment event before acting on it.

How secure is my store’s data?

Every store runs on its own dedicated database, is served over HTTPS with automatically renewing SSL, and follows the same security baseline on every plan. Security is not a paid add-on. Our GDPR, India DPDP Act and EU AI Act documents are published in the trust centre.

How are Orvexa’s prices decided?

Openly. Growth Pro costs 20% less than the average entry-plan price of comparable platforms in your country, read from each vendor’s own pricing page. Starter is 40% of Growth Pro, and paying yearly takes a further 10% off. You can see the exact comparison under Pricing.

Will my store show up in Google and in AI assistants?

We build every store so that nothing technical holds it back: structured product data (price and availability), a sitemap, clean links, fast mobile pages, and permission for AI crawlers, plus an llms.txt file that tells AI assistants what you sell. No platform can promise rankings or that an assistant will recommend you, because that depends on your products, content and competition, but a store that search engines and AI tools can read clearly has the best chance of being suggested.

Why do prices differ by country?

We price each market against what comparable platforms charge there (our price is 20% below their average). Shopify itself prices by country: Basic is £25 a month in the UK, €32 in Ireland, CA$49 in Canada, ₹1,994 in India and US$25 in Indonesia when billed monthly (checked on shopify.com, 7 October 2026). Orvexa prices are set in your local currency, and emerging markets use Shopify’s own lower emerging-market price in the average. You can change the country at the top of the page.

Is Orvexa available outside India?

We are launching in India first. If you are in another country you can already see the prices we plan for you and join early access. We will confirm availability for your country, and any change to the planned price, before you pay anything. When your country opens, you pay in your local currency by international card through Razorpay with the same 7-day free trial. UPI AutoPay is India-only.

How does the WhatsApp stylist work, and what does it cost?

Coming soon on Growth Pro. Your shopper messages your store’s WhatsApp number at any hour. The stylist asks three quick questions, such as the occasion, the vibe and the budget, builds a taste profile and recommends items from your own catalogue, then hands over to you when they want to talk or buy. It only discusses your store. Meta bills WhatsApp messages at cost, with no Orvexa mark-up. Because the shopper starts the chat, the stylist’s replies fall inside WhatsApp’s 24-hour customer service window, where free-form replies cost nothing, and so do utility templates such as order updates. Marketing templates are always charged (₹0.8631 each in India on Meta’s rate card, checked 7 October 2026), and so are utility templates sent outside the window (₹0.115 each). Check Meta’s current rate card for your country.

My domain is registered with Shopify. Can I bring it to Orvexa?

Yes. You have two options. The fastest is to keep the domain at Shopify and point it to Orvexa by changing its DNS records, so no transfer is needed. Or you can transfer the registration to us: unlock the domain, get its authorisation (EPP) code, and we guide you through the rest. A domain registered or transferred in the last 60 days cannot be transferred yet (an ICANN rule), but it can still be pointed to Orvexa straight away. DNS changes can take up to 48 hours to spread everywhere.

Will I lose my data or my Google rankings when I switch?

No. Your products with photos and variants, your customers and your order history are moved across, and we set up redirects from your old product and collection links to the new ones so search rankings and shared links keep working. Your data lives in your store’s own dedicated database.

Will my store go offline while I move?

It should not. We build and check your new store on your Orvexa address while the old one keeps selling. When you are happy, you point your domain across, which takes minutes, and we keep your business email working. You can switch back by restoring the old DNS records if needed.

Can I move my store from Shopify, Dukaan or another platform?

Yes, from Shopify, WooCommerce, Wix, BigCommerce, Squarespace, Dukaan, Zoho Commerce, Magento or any platform that can export a spreadsheet. We move your products, customers and order history, and Magic AI helps fill missing descriptions and SEO fields. Your old store stays live until you are ready to switch the domain.

Talk to a person.

Questions about pricing, moving your store, or a store you already run? Choose the way that suits you.

More ways to reach us, and where to send privacy requests, are on our contact page.

Keep what you earn. Start today.

7 days free. Auto-pay starts on day 7, and you can cancel before then.