The Orvexa blog
72 articles on launching, selling and growing online: what platforms really cost, how to cut returns, get found on Google and AI search, and switch platforms without losing sales.
A practical checklist for launching a direct-to-consumer store in India, from product and pricing to payments, shipping, legal basics and your first sale.
4 min readA seven-step plan to move your store to a new platform with no downtime: export data, rebuild, test, set redirects, switch DNS and monitor rankings and orders.
3 min readCash on delivery is popular but costly when parcels come back. Practical tactics: OTP checks, address checks, selective COD and courier management.
3 min readStep-by-step guides for starting a D2C brand and getting your first customers.
A practical checklist for launching a direct-to-consumer store in India, from product and pricing to payments, shipping, legal basics and your first sale.
4 min readMarketplaces bring traffic, your own store brings margin and customer data. Compare fees, control and risks to decide where a new Indian brand should start.
3 min readUse six practical questions to compare e-commerce platforms: total cost, Indian payments, migration, SEO, security and support, before you commit.
3 min readWhat e-commerce platforms really cost, fees explained in plain numbers.
The sticker price is only part of the bill. See how subscriptions, transaction fees, gateway fees, GST and apps add up, with a ₹10 lakh a month example.
3 min readFlat monthly plans and percentage-of-sales models cost very differently as you grow. Learn the break-even maths and when each model suits your brand.
3 min readHow GST usually applies to platform subscriptions and fees, what input tax credit means for registered sellers, and what to keep on invoices. General guidance.
3 min readMove your domain, data and rankings without losing sales.
A seven-step plan to move your store to a new platform with no downtime: export data, rebuild, test, set redirects, switch DNS and monitor rankings and orders.
3 min readLearn what 301 redirects are, how to map old URLs to new ones, how to avoid redirect chains and how to test and monitor them after moving your store.
3 min readYou can point your domain to a new store with DNS records, or move its registration entirely. Compare speed, risk, cost and control to choose the right option.
3 min readGet paid faster, cut returns and handle recurring payments the compliant way.
Cash on delivery is popular but costly when parcels come back. Practical tactics: OTP checks, address checks, selective COD and courier management.
3 min readEthical ways to move shoppers from cash on delivery to UPI and cards: incentives, ordering, trust cues and what to avoid under India's dark-pattern guidelines.
3 min readWhy online payments fail in India, how to help customers retry, how long refunds take and how to communicate so a failed payment does not lose the customer.
3 min readSell and support on the channel Indian shoppers already use all day.
How to write and time cart reminders on WhatsApp: consent, sequence, wording, costs in India and a way to measure whether they pay for themselves.
3 min readHow a WhatsApp assistant learns a shopper’s taste in three questions, ranks products from your catalogue, explains why they fit and hands over to a person.
3 min readHow to collect taste information the honest way, store it safely, use it to recommend products and give customers control, in line with India's DPDP principles.
3 min readBe found on Google and suggested by AI assistants.
What LCP, INP and CLS measure, the thresholds to aim for, and the practical fixes for images, apps, fonts and scripts that speed up a store on mobile.
3 min readA beginner’s guide to getting found on Google: site structure, product pages, titles, speed, internal links, Search Console and what to expect.
3 min readShoppers ask AI assistants what to buy. Learn what generative engine optimisation is, what helps AI tools cite your store, and what no one can promise.
3 min readProtect customer data and meet the rules that apply to your store.
Twenty practical checks for protecting your store, staff accounts, payments, customer data and email, plus what to do in the first hour of an incident.
3 min readWhich cookies need consent, how to build a fair banner, what India’s DPDP Act and Europe’s rules expect, and how to keep measuring without annoying shoppers.
3 min readMulti-tenant platforms can separate stores in three ways. Learn how a database per store compares with shared tables, what it protects and what it does not.
3 min readTurn first-time buyers into repeat customers.
Plan stock, couriers, creatives, offers, site speed, WhatsApp templates and support ahead of Diwali and the wedding season, with a week-by-week checklist.
3 min readTurn first-time buyers into repeat customers with simple automated flows: welcome, post-purchase, replenishment and win-back, with consent, timing and metrics.
3 min readWhen and how to ask for reviews, which incentives are allowed, how to answer criticism and how to show reviews without crossing legal lines.
3 min readCouriers, inventory, returns and scaling what happens behind the scenes.
Compare direct couriers and aggregators on coverage, rates, volumetric weight, COD fees, RTO handling, remittance and support, then pilot before you commit.
3 min readWhat changes when volume grows tenfold: packing systems, inventory accuracy, multiple couriers, support automation, cash flow and fulfilment partners.
3 min readKeep the right stock without tying up cash: SKU rules, counts, reorder points, safety stock, ABC analysis, dead stock and simple forecasting.
3 min readAll 72 guides, by topic.
