Step-by-step guides for starting a D2C brand and getting your first customers.
A practical checklist for launching a direct-to-consumer store in India, from product and pricing to payments, shipping, legal basics and your first sale.
4 min readMarketplaces bring traffic, your own store brings margin and customer data. Compare fees, control and risks to decide where a new Indian brand should start.
3 min readUse six practical questions to compare e-commerce platforms: total cost, Indian payments, migration, SEO, security and support, before you commit.
3 min readA step-by-step pricing method for D2C: find your per-order costs, set a target margin, solve for the price and test it, with a worked example.
3 min readPractical copy, photo and trust tips for product pages that turn Indian mobile visitors into buyers, including sizing, delivery, COD and returns information.
3 min readChoose a brand name that is easy to say, spell and own online, and understand subdomains, custom domains, extensions, email and what to check before you buy.
3 min readTake clear, consistent product photos with a phone: lighting, backgrounds, angles, editing and file sizes that keep your store fast.
3 min readAvoid over-building. A clear list of what your online store needs to launch, and the features you can add later once you have real customers.
3 min readA practical eight-week plan to win your first 100 customers: warm network, communities, creators, small paid tests, feedback loops, reviews and tracking.
3 min read
