Marketing and retention
A festive-season playbook for Indian D2C brands
Plan stock, couriers, creatives, offers, site speed, WhatsApp templates and support ahead of Diwali and the wedding season, with a week-by-week checklist.
3 min readMarketing and retention
Turn first-time buyers into repeat customers.
All 7 articles in Marketing and retention
Marketing and retention
Building a retention engine with email and WhatsApp
Turn first-time buyers into repeat customers with simple automated flows: welcome, post-purchase, replenishment and win-back, with consent, timing and metrics.
3 min read
Marketing and retention
Customer reviews: how to collect them honestly and use them well
When and how to ask for reviews, which incentives are allowed, how to answer criticism and how to show reviews without crossing legal lines.
3 min read
Marketing and retention
D2C metrics explained: AOV, CAC, LTV, repeat rate and contribution margin
The handful of numbers every D2C founder should track, with formulas, a worked example and how they connect to decide how much you can spend to win a customer.
3 min read
Marketing and retention
How to run discounts without destroying your margin
Use break-even maths to decide how deep a discount can go, which offers protect profit (bundles, thresholds, gifts) and how to measure real incremental sales.
3 min read
Marketing and retention
Influencer marketing for small D2C brands: how to start without wasting money
Find the right micro-creators, pick a deal structure, track results with codes and links, follow disclosure rules and build lasting relationships.
3 min read
Marketing and retention
Loyalty programmes for a small brand: when to start and how to keep it simple
Decide whether you need a loyalty scheme, choose a simple structure (points, tiers, credits or perks), cost it properly and avoid expensive traps.
3 min read