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How to write product titles and descriptions that rank and sell

Practical formulas for product titles, meta descriptions and body copy that help search engines and shoppers, with before and after examples.

By Orvexa TeamUpdated 3 min read
Colourful sarees hanging in a saree stall at Shilparamam
Photo: Vis M, CC0 · All photo credits
Key takeaways
  • A good title names the product, its key attribute and your brand in about 60 characters
  • Write unique descriptions that answer buyer questions with facts
  • Avoid keyword stuffing and copied supplier text

Titles and descriptions do two jobs: they tell search engines what a page is about, and they persuade a person to click and buy. Write for the person, and the search engine usually follows.

Product title formula

A reliable pattern: Product type + key attribute + variant + brand.

  • Weak: "Saree"
  • Better: "Handloom khadi saree, indigo | Khadi Elegance"

Aim for about 50 to 60 characters so that search results do not cut it off. Put the most important words first. Avoid all capitals and repeated words.

Meta description formula

The meta description is the summary under the title in search results. It is not a direct ranking factor, but it affects clicks. Write about 140 to 160 characters: what it is, one proof or benefit, and a nudge.

Example: "Handwoven indigo khadi saree, 5.5 m with blouse piece. Soft drape, 7-day returns, delivered in 3 to 5 days across India."

Body copy that helps

  1. Open with who it is for and why.
  2. List facts: material, size, weight, care, what is in the box.
  3. Answer the usual questions: fit, delivery, returns.
  4. Use natural language. Mention a phrase once or twice where it fits, not ten times.
  5. Make it scannable: short paragraphs and bullets.

See product pages that convert for layout ideas.

Before and after

Before: "Beautiful premium quality saree for women. Best saree. Buy saree online. Cotton saree handloom saree khadi saree."

After: "A soft, handwoven khadi saree in natural indigo, made on handlooms in West Bengal. 5.5 m long with an unstitched blouse piece. Breathable cotton that suits everyday and festive wear. Dry clean or hand wash cold. Delivered in 3 to 5 days, with 7-day returns if unused."

The second answers real questions and reads naturally.

Be specific for machines too

Search engines and AI assistants extract attributes: material, colour, size, use case. Write them clearly and consistently across products, and mirror them in your structured data (schema guide).

Avoid these mistakes

  • Duplicate descriptions across variants or copied from suppliers.
  • Keyword stuffing, which reads badly and does not help.
  • Vague claims like "best quality". Replace them with facts.
  • Missing alt text for images. Describe what is in the image.
  • Ignoring collection pages. Add a short intro and helpful details.

A repeatable workflow

  1. Gather facts from your supplier and your own testing.
  2. Write the title and meta description.
  3. Draft the body using the checklist above.
  4. Add structured data and alt text.
  5. Review after a month using Search Console queries and update.

What to do next

Rewrite the titles and descriptions of your ten best sellers with this pattern. Compare clicks and orders for the pages over the next month.

Frequently asked questions

How long should a product description be?

As long as needed to answer the questions a buyer has. Many strong pages have a short overview plus a detailed section with specifications.

Should I include my brand in the title?

Usually yes, at the end, because it builds recognition. Keep it short so that the product details are not cut off.

Can I use AI to write descriptions?

Yes as a first draft, but check every fact and add your own details. Generic text without specifics does not help shoppers.

Topics:product titlesdescriptionscopywritingseometa description

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